The Forgotten Secrets Of The Enterprise Giants: Virality, Word Of Mouth, And Other Radical Experiments

Editor's note:David Barrett is founder and CEO of?Expensify. I would strongly encourage everybody who competes with Expensify to study Roman Stanek's latest article,?"Forget Virality, Selling Enterprise Software Is Still Old School." To everyone else, I'd offer an opposing view: Enterprise sales is undergoing the most radical shakeup since the turn of the century, and today's experiments will be tomorrow's best practices.

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