Welcome to the NBC News 2013 Super Bowl ad coverage. We'll be keeping you updated with our takes and quips on all the big Super Bowl ads this year.
This is a "live blog," so refresh the page to get our latest thoughts about the latest ads. New items will post with the most recent at the the top. Our aim is to be select, smart, conversational and fun, so not every single ad will appear, just the ones we feel are noteworthy. We'll also be uploading clips of the ads we pick throughout the game.
Hang out with us, leave your thoughts in the discussion area, and let's get some Super Bowl ad action on!
7:14 p.m. ET: Calvin Klein "Concept." He's flexible, so is his underwear, featuring "360 seamless technology."
7:13 p.m. ET: There's the fan-submitted Doritos pretty princess ad. Seven years in and Doritos "Crash the Super Bowl" campaign isn't just fresh, it looks incredibly prescient.
6:58 p.m. ET: A promo for Coke's "Mirage" ad. Will viewers play along with all the hashtag games? Many will be watching to see if Coke pulls off the "second screen" social-engagement factor. User votes will determine which group is shown as reaching the carbonated oasis in an ad to air directly after the game.
6:56p.m. ET: Looks like Budweiser is doing several iterations of the Black Crown "hip black-shirted bacchanal" ad. We're just waiting for the next one to turn into an "Eyes Wide Shut" homage.
6:46 p.m. ET: Taco Bell does an interesting turn in its "Live Mas" campaign. with a Spanish-language version of Notorous B.I.G.'s "Big Poppa" playing as a father with a front-facing baby carrier struts down the street chomping a Cantina Steak burrito.
6:45 p.m. ET: Toyota's RAV4 wish fulfillment ad starring Kaley Cuoco from BigBangTheory as a purple-suit wearing genie. Despite what the experts said, it did lose some of its luster having been seen around online for a week already.
6:43 p.m. ET: Cars.com brings on a baby wolf ad. Meh. Liam Neeson could totally take that wolf momma.
6:42 p.m ET: Blackberry, having recently shed its "RIM" parent company name, pimps its one-handed auto-complete feature.
6:41 p.m. ET: Making its debut here at the Superbowl is the new golden amber Budweiser Black Crown, , which is special because it has a higher alcohol content. That's why everyone wears black when they drink it, in case a funeral breaks out.
6:40p.m. ET: Baltimore scores first touchdown. Time for an ad.
6:25 p.m. ET: There's the Speed Stick's "Unattended Laundry" Super Bowl ad. Looks like they're airing it before the game as well to get the most bang for the buck. They want people to Tweet their #handleit moments where you keep cool under pressure. ... Will be interesting to see if the hashtag actually gets picked up by the Twitterati.
6:23 p.m. ET: If you can't get to a TV, CBS is live-streaming the Super Bowl online, including the commercials. The player even has a special tab for reviewing the most important plays of the game: the death-defying advertising!
6:03p.m.ET: The kickoff show has started, but until 6:30 the ads won't technically count as "Super Bowl" ads, no matter how nice they look. Sorry, Samsung, American Airlines, and random mint shampoo.
5:50 p.m.ET: The clock is ticking down to the Super Bowl XLVII?s kickoff show at 6 p.m. ET, with the kickoff scheduled for 6:30. As the players slap on the face paint, are you are ready for the onslaught of advertising? Brush up on your Super Bowl advertising X's and 0's with a little quick reading:
? Couch potato's guide to Super Bowl commercials
? Super Bowl's 8 bawdiest commercials ever
? Is this Super Bowl ad kiss too steamy for TV?
? Chrysler aims to dominate Super Bowl ad blitz
? Arab-American groups say Coke ad is racist
? Five buzziest Super Bowl ads you?ll see Sunday
? No worries, mon! Jamaica has no beef with VW's Super Bowl ad
5:01 p.m.ET: The PepsiNEXT Super Bowl ad released this morning spoofs Coca Cola's "Mirage" ad, and has actors very similar to the #CokeCowboys #CokeBadlanders and #CokeShowgirls spurning Coke for Pepsi on-set. Amusing jab, but Coke's still wins for class, reach, and massive ad spend.
Shooting in the African desert, instead of in front of green screens, isn't cheap. This, however, is a bit of a cheap shot. But it's all very much in the soda wars tradition we've seen play out repeatedly during the Super Bowl so no one is going to get too upset. At least they shouldn't. After all, we're just talking about soda pop.
Source: http://www.nbcnews.com/business/live-blogging-super-bowl-ads-good-bad-viral-1B8219525
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