The Canada?s London marketing push has a pretty straightforward mandate: Let?s make sure people around the globe are fully aware this place is unique.
What its blogger series is attempting to do is put faces and names ? a humanized element ? to this uniqueness.
?I want to make Londoners proud of the great stuff that is coming out of this city and is going to keep coming out of this city,? blogger Douglas Keddy said. ?Blogging is a different platform, certainly. You can get away with a little bit more, have a little bit more fun with it, and get creative.?
Four Londoners have been given the opportunity to express themselves on a given topic related to the city. Each will publish about five blog posts over the course of the 2013 World Figure Skating Championships.
Keddy, a 37-year-old Western University communications and marketing official, is writing in the education and research section on Canada?s London website. It?s called Alive with Innovation.
Other sections include Alive with Flavour (food and beverage), Alive with Movement (recreation and sports), and Alive with Culture (arts and entertainment).
?I just want people to be able to be in conversation and say, ?Yeah, I?m from London, Ontario, and we?ve done this, this is out of London.?? Keddy added.
Canada?s London bloggers:
- Anam Islam (@Anam_Islam on Twitter)
- Douglas Keddy (@theworldbeckons)
- Ed Jackman (@EdJackman)
- Jo-anne Bishop (@j0_mAmA)
- Maximilian Specht (@maxamilli)
*Visit blog.CanadasLondon.com to read their posts
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